From aerospace to clothing to "content" Los Angeles County outputs more than $544 billion in production every year. During How We Make we'll explore the symbiotic relationship between the myriad of industries in Los Angeles. We want to find the "fuzzy" edges where one knowledge base greatly increases the capacity of the other.
How We Make is the fourth event in the Radical Optimism series and is FREE and OPEN TO THE PUBLIC!
CEO AND FOUNDER | REFORMATION
Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections. Reformation offers stylish eco-conscious garments, proving that fashion and sustainability can co-exist beautifully. Yael is dedicated to transforming current harmful retail practices by leading a sustainable revolution in the fashion industry and is paving the path for how the fashion industry defines green.
HEAD OF DIGITAL | SOULPANCAKE
Bayan Joonam is the Head of Digital at SoulPancake, a production company that seeks to explore the human experience through creative, thought provoking content that opens your heart. At SoulPancake, he oversees the development, production and postproduction work for all of soulpancake’s digital content, establishes workflow processes and systems, and manages a staff of filmmakers, editors, and interns as well as directing, shooting, and editing videos. Prior to working with SoulPancake, Bayan was a filmmaker with Jay-Z's new media enterprise, Life + Times, out of New York, as well as a media strategist for the Brookings Institute in Washington, D.C., where he helped restructure the organization's online content workflow. Bayan earned a BFA in Film, Photography, and Visual Arts with a minor in Art History at Ithaca College in New York, and prior to that attended Idyllwild Arts Academy, where he studied cinematography.
CREATIVE STRATEGIST | NASA JET PROPULSION LABORATORY
Jessie Kawata is a Creative Innovation Strategist, futurist, and educator whose passion is to explore the way humans interact with space, science, and technology. As one of the pioneering forces of creative influence at NASA’s Jet Propulsion Laboratory, lead center for robotic exploration of the solar system, Kawata led industrial design projects at JPL and spearheaded the integration of design-thinking methodologies into early mission formulation.
In addition, Kawata was able to utilize her product design background from ArtCenter and business experience from INSEAD to introduce the role of industrial design into the innovation strategies of space technology development as well as the business of space exploration. She initiated ethnographic capabilities for Earth Science missions, design strategy for disaster response robots, and co-led revolutionary mission concept investigations like automaton rovers on Venus and interplanetary cinematography spacecraft. The footprints of her strategic vision for human-centered design also expands across the agency from NASA Headquarters in Washington D.C. to Kennedy Space Center in Florida.
Kawata was a co-founder for a mobile healthcare management startup prior to graduating and in 2016, she was given the Young Innovator Alumni Award by ArtCenter. Her work, vision, and personal career stories can be found in media such as NPR, KCET, TIME, Newsweek, and TEDx.
FOUNDER | MAKE IT IN LA
KRISZTINA "Z" HOLLY
MIT-trained engineer, tech entrepreneur and adventurer, Krisztina “Z” Holly is the host of The Art of Manufacturing podcast and Founder & Chief Instigator of LA Mayor Garcetti’s MAKE IT IN LA initiative. Z is best known for curating and hosting the first ever TEDx (TEDxUSC) in 2009 and founding two innovation centers at MIT and USC. She has an instinct for finding and amplifying undiscovered talent and ideas, whether it’s helping dozens of faculty spin out new venture-backed startups or curating dozens of speakers whose talks have garnered 12 million views online; ten have appeared on TED.com.
Early on, Z played key roles at tech startups, such as Stylus innovation (acquired by Artisoft), Direct Hit Technologies (acquired by Ask Jeeves), and Jeeves Solutions (acquired by Kanisa). She has been advisor to nearly two dozen companies and organizations, including the River LA, World Economic Forum, and the Obama administration. She is an avid traveler, backcountry skier, and mountain biker. Z has two engineering degrees from MIT and currently lives and plays in Los Angeles.
TWITTER: @WEMAKEITINLA @KRISZTINAHOLLY