Every brand needs a logo to help identify itself, but not every brand has an icon. Icons achieve a transcendent quality that sets them apart. They are simple, unique, easy to remember, and are one of the most powerful tools in a brand’s arsenal. Icons communicate strong visual messages quickly and effectively, which helps customers identify a brand instantly (think the Nike Swoosh, the Golden Arches, and the Starbucks Mermaid)
At Ilan Dei Studio, we think icons should be more than just representative. When designed intelligently they can serve as multi-functional elements in physical space. For Oliver Peoples, we designed, "the Orb", an object that serves 3 functions: appealing product display, eye-catching window signage, and representative brand icon. The Orb communicates a futuristic, luxurious optimism that reinforces Oliver Peoples' brand values. As a retail display it focuses consumer attention on a curated range of goods helping to increase sales. As a window display, it gives the stores a unique street presence by lighting up the storefront at night.
The Orb has been the symbol for Oliver Peoples retail stores around the globe for more than 25 years. Surviving multiple ownership changes, it is the icon for Oliver Peoples helping them maintain their status in the competitive luxury market.