We delivered an original design concept/space for the emerging fast casual restaurant brand, while providing the ability to scale within a controlled time-line. This modern-inspired, signature look, now implemented across 14 locations in southern California and two in Dubai, utilizes a kit-of-parts design approach that is standardized to ensure brand consistency across all locations, a modular and scalable system to adapt to rapid expansion, and a completely original environment to create an authentic dining experience. With nearly a dozen stores in development currently, we’re excited to help take this brand into the national spotlight.
Building on a 20+ year relationship, we have designed eye-catching store concepts across the globe for this high-fashion eyewear brand. Each store was built with clean, sleek lines and just a touch of futuristic optimism, setting the new standard for luxury optical retailing.
Garrett Leight, owner of Garrett Leight California Optical and the retail space, AK Court on Abbott Kinney in Venice, CA approached us to re-design his eyewear and accessories store in celebration of its four-year anniversary. Having originally designed their space in 2010, in homage to the skate and surf culture of Venice, we sought to elevate their interior to reflect how his brand has grown over the last several years.
A chance encounter at the Ilan Dei Venice store on Abbott Kinney initially inspired the collaboration between PLATFORM and Ilan Dei Studio. Through a comprehensive series of design iterations, the look and feel of PLATFORM's outdoor spaces came to be characterized by "Restrained Fun and Sophistication with a Notion of Lived-in Elegance." The distinct spaces are populated with new furniture designed by Ilan Dei Studio specially for PLATFORM. PLATFORM's distinct location at Hayden Tract provided IDS the opportunity to create a unique urban living room right in the heart of Culver City. Along with designing the furnishings and planters Ilan Dei Venice also opened it's second outpost at PLATFORM, designed by Ilan Dei Studio
Ilan Dei Venice is the in-house brand of Ilan Dei Studio. We initially developed Ilan Dei Venice as an experiment to test out new retail experiences. We opened the first of IDV’s stores as a pop-up shop in August 2012 selling IDV-branded furniture (designed and fabricated by Ilan Dei Studio). It serves as a community hub, where we hold seasonal workshops and lectures on topics ranging from local food and culture to fashion to outdoor gardening. We opened our second retail location at PLATFORM in June of 2016. IDV PLATFORM reaches out to the Culver City market providing our branded furniture, dedicated to urban outdoor living and embodying the ethos “go outside and be.”
We worked with the boutique tea company to design the innovative furnishings for their expanding store footprint. We created low sofas and tables for traditional tea service and tall cafe furniture for those enjoying a meal with friends. The material palette is sleek and refined creating an ambiance of classic sophistication.
In the fall of 2016 we developed and produced a dynamic conversation series with our friends at PLATFORM. The Series, called RADICAL OPTIMISM, seeks to understand how the independent creative voice in Los Angeles navigates and influences LA’s evolution as we continue to mature as a global economic, social, and cultural center.
Each event centers upon what we do everyday. "How We Eat," "How We Move," "How We Live," "How We Make," and "How We Buy." Our final event called "LA Story" will look to our daily life to inspire and define our cultural DNA.
Flexfit, the leading global hat manufacturer for sport industries from snowboarding and streetwear to baseball and golf, reached out to us to design their corporate showroom at their US headquarters in Brea, California. Inspired by Flexfit's absolute dedication to precision and detail, we created a dynamic space that echoes their ideals elevating and showcasing their signature product - fitted hats.
Building from the success of their showroom, we've designed both their 2015 and 2016 traveling tradeshow booths.
We partnered with Adidas and Match MG to host an event that encouraged mixing physical activity with social engagement. participants gathered for an intensive workout followed by a terrarium making workshop using IDV furniture as a platform.
With our busy lives, multitasking and time efficiency is crucial to our lives. Fitness X by Adidas offers women to get a dynamic workout along with an added experience geared toward a new notion of holistic health and wellness."
We provided the overall design direction for the shared outdoor patio space on the first floor of The Elysian, a newly renovated apartment complex housed in the former headquarters of the Metropolitan Water District in downtown Los Angeles. Our overarching goal was to create an atmosphere that would support a sense of community for the residents beyond the orthodox layout and circulation of the space. To inspire a deeper level of intimacy, we designed a series of architectural elements which include a seated fireplace area, reflecting pools, a yoga deck, cabanas, and an outdoor kitchen. We complemented the program-rich environment with natural accents, installing a light-weight planting system to create lush and dense landscaping throughout the entire patio.
The innovate hair product company InStyler approached us to design and create a traveling trade show booth that was flexible enough to fit in both small and large shows. InStyler knew IDV as a brand that fully encompassed the LA lifestyle through Urban Outdoor Living. They wanted us to be able to channel that look into a physical space that would communicate from city to city.
Internationally-acclaimed installation artist, Johannes Girardoni has had a long history with Ilan Dei Studio. Previously working with us on fabricating his resin-block light installations, Johannes approached us with a much larger concept - to design engineer an environment for his sensory installation, Metaspace V2. We took on the challenge and engineered the environment to be transportable and assembled easily on-site so that it could travel as an exhibition piece. Metaspace V2 has already been installed in two locations, a gallery in Culver City, California and at the 2014 TEDX conference in Vancouver, BC. We’re excited to see where it heads to next!
In the very competitive marketplace of online food ordering, ChowNow challenged our studio to come up with a stand to hold their in-restaurant tablet that is not only different from their competitors, but also could have brand recognition. Already known for their easy software interaction, we took that approach and simplified the stand to bare minimum for easy operator use.
The ultra luxury jewelry company, Hoorsenbuhs, asked us to explore a display box that could not only showcase their jewelry, but become a treasure box. We sought to deliver a user experience that set the tone for the highly crafted jewelry through its tactile packaging. Using the ancient Japanese technique of charring wood, shou-sugi-ban, and a supple, worn leather band over a clear acrylic plate, we created a display that allows a glimpse at the piece inside.
We were approached by the architecture firm Cunningham Group to design, engineer, and digitally fabricate a 3D joint for a conference room structure they designed for their office located in Culver City, California. The structure was based on a lamella roof, which consists of short members fastened together in an interlocking diamond pattern. we developed the 3D joint, prototyped and fabricated the 704 members using our in-house CNCs.
Alan Richman, food writer for GQ, writes that Tomato Pie serves one of the ten best pizzas in America. With three locations currently, the guys behind the neighborhood pizzeria asked us to refine their already strong identity and create furniture and fixtures that were not only comfortable, but also durable -- durable enough to withstand a dozen rowdy kids chowing down on pizza at a birthday party to be specific. Along with being comfortable and durable enough to withstand the (teenage) elements, we designed scalable furniture to adapt to various locations as their brand grows.